The Marketing department helps give students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, ...

A well-defined marketing plan includes the four basic elements: product, price, place and promotion. The element of place deals with the factors that go into the distribution of a product, whereas ...

Set a target or goal date for each promotion based on your marketing goal and then work backwards. For example, if your product will be available for sale in six months, decide how far out you ...

The whole idea behind partnership brand marketing is to find customers where your company and brand do not compete: It not only provides your brand with additional credibility in aligning with another ...

Understanding Marketing Strategies A clear marketing strategy should revolve around the company’s value proposition. This communicates to consumers what the company stands for, how it operates ...