Discover the most notable product failures of the 1970s, from Bell Telephone's Picture Phone to Polaroid's Polar Vision and quirky gadgets like the Sauna Hot Pants. Explore how these bold ...

Innovation often meant a lot of false starts in the wrong direction — and dreadful price tags.

Launching a product is tough. That's part of the reason that the most heavy-hitting names in business - from Nintendo to Netflix, Microsoft to McDonald's - have had some of the biggest belly flops.

The only reason Reese's Pieces got the lucrative product placement in the first place was because M&Ms had already refused the filmmakers permission to use its product in the film. This wouldn't ...

Gourville, John. "The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace." Harvard Business School Working Paper, No. 06-014, September 2005.