Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Amid the churn of the pandemic and change on multiple fronts, consumer goods manufacturers now face historic pressures to contain costs, navigate ongoing uncertainty in both supply and demand, and ...

The traditional product design process revolves around adding features by placing integrated circuits and discrete components on the printed circuit board (PCB). We call the traditional process ...

Thanks in no small part to Apple, packaging design is a major part of the design process at many companies today. So when designing the new Xbox Adaptive Controller–a gamepad for people who might not ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...