Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...

Performance Max, whether it is on Google or Bing, is an ad unit that makes you feel somewhat powerless, but honestly, that ...

Dive deeper. Read the full study here. Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report Screenshot 2025-04-02 at 19.46.29 Screenshot 2025-04-02 at 19.49.39 Screenshot 2025-04-02 at ...

The intention of capping negative keywords in PMax at 100 was to give advertisers additional control while still giving PMax the flexibility to achieve your campaign’s stated goal – a limit of ...

Performance Max share of clicks, conversions, impressions and spend climbed in tandem As more and more traffic flowed to PMax campaigns over July and August, it was remarkable how similarly PMax ...

Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states ...

Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday. In a ...

Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...