Buyers will also be able to see metrics like impressions, clicks, conversions, and costs broken down by ad format and channel, a shift from the current reporting that aggregates p ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.

Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising ...

Google has doubled down on its automation-first strategy with a key update to Performance Max (PMax) campaigns: some advertisers can now add up to 50 Search themes. Why we care. This update gives ...

Google is cracking open the black box of its popular AI media buying tool Performance Max some more ... will get channel-level reporting from Pmax across Google’s owned-and-operated properties ...