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In this poster, part of a series, the brand moved away from Western models, instead using a Japanese model to create the vision of dunes emerging from the powder Shiseido was advertising.

“In a design sense, there’s so much negative space,” he said. “Your eye is drawn to the character in the center. It tells a little bit of a story, but not too much.

How has movie poster design changed? LIPPERT In the ’80s everything had to be done by hand for the most part. Photoshop really didn’t exist for the masses until the ’90s.