For B2B marketing, you can use vertical-based positioning to find your ideal customers. For example, if you offer enterprise architecture tools, you'll be targeting large corporations who value ...

We all understand the concept of 'positioning' finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

LinkedIn isn’t just a digital resume—it’s a powerful B2B marketing engine. Learn how to turn connections into conversions.

The 2025 B2B Marketing Edge report provides insight into the strategies of B2B marketing leaders to uncover what’s fueling ...

The Gist Positioning mastery. Understand market dynamics to effectively position your B2B tech brand, enhancing visibility and impact. Strategic tailoring.

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Matt Harper, CEO of The Marketing Practice said: “Now is the time for our brand of B2B marketing that creates growth today and in the long term. Horizon Capital’s investment is a huge vote of ...