The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

Pop-Tarts made by Chicago Mascot Co. greet one another ... to show up at their wedding or their bar mitzvah or the company party.” Yes, you can pay a lot less, but, Hickey says, you get what ...

"Pop-Tarts Frosted Strawberry Doughnut" – an unglazed shell donut filled with strawberry filling, dipped in shortbread icing, topped with shortbread pieces, sugar sprinkles, strawberry filling ...