Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

American Airlines has revealed what’s changing—and what’s staying the same—in its AAdvantage loyalty program in 2026. The ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can cut the cost of future trips.

American’s biggest AAdvantage changes in 2026 surround its Loyalty Point Rewards. These are the perks members receive upon ...

More than 40 years ago in 1979, Texas International Airlines introduced the first modern frequent flyer program, “Payola Passes,” to thank its customers who were “heavy” travelers. Fast forward a ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...