Today, any pharma marketing strategy has ... have a closer look at the patient journey right at the start.” Here, ‘start’ means years before product launch, when decisions are being made ...

A challenging marketing ecosystem “The customer journey in pharma is becoming more complex ... to create a positive experience around their products and shops are winning, but for that ...

2 M&A plays a key role in bringing highly lucrative medications to market, as large pharmaceutical companies often look to invest in young biotechnology companies for their innovative products.

DOC, an Italian pharmaceutical company specialized in the marketing of generic drugs, expands its strategy by broadening its ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

Simon-Kucher's industry study reveals barriers and success factors for improving global pricing and marketing access ...

As of 2023, the pharmaceutical industry has boosted its ad spending ... and know where they stand in their patient journey, allows advertisers to personalize campaign messaging, and address ...

Combat Counterfeit Medications: SwissRx Coin introduces a blockchain-based traceability system that tracks and verifies the ...

Journey Medical's future hinges on Emrosi, a new formulation of minocycline for rosacea, showing superior efficacy. Read why I rate DERM stock a Buy.