The world of sports is more than just athletic competition. It’s a big business, and personal branding has become an essential tool for sports management professionals.

An athlete’s personal brand is how the public perceives them based on their actions, expertise and achievements. Athletes with strong personal brands can earn higher salaries and sign bigger ...

For example, Conor McGregor, the Irish mixed martial artist, is one of the highest-paid athletes in the world in 2021. He made 87.7% ($158 million) of his earnings outside his fighting career over ...

Every Wednesday evening this fall, more than 100 BYU student-athletes representing every one of BYU’s 21 athletic programs attend a new BYU Marriott course centered on personal branding in the NIL age ...

And here are two examples of excellent personal branding statements. They may appear word-for-word in a résumé, and they’ll shape how you present yourself when networking or interviewing: ...

A group of Bruins announced this week the launch of the Athlete Influencer Club (AIC), a peer-led organization for student-athletes looking to advance their personal brand and social media following.

Auburn Tigers Sports Auburn launches program to help athletes with name, image, likeness and personal branding Updated: May. 20, 2021, 4:13 p.m. | Published: May. 20, 2021, 4:10 p.m.