Payless Shoes emerged from bankruptcy in January, after closing all of their U.S. brick-and-mortar locations. Now, the company says they have plans to open a couple hundred new stores. The discount ...
Shoe marketing just got sneakier and smarter. Last week, Payless ShoeSource tricked a group of influencers into believing their shoes belonged to a new, high-quality brand. They fell for the ...
Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...
Could you tell the difference between $600 and $20 shoes? Payless is betting the answer is no.The discount shoe retailer opened a fake luxury shoe store called Palessi to prove a point. Payless filled ...
Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...