Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice, ...

And in truth, this one’s a little tricky to pin down. “It is a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach,” says Pantone….