However, monetisation is still not an issue in the Indian OTT market. A recent PwC report reveals that India’s OTT revenues have increased four-fold since 2019. In 2023, the market grew by 20.9% ...

Prime Video and Netflix led India's top 15 most-viewed Hindi shows in 2024, with Disney+ Hotstar dominating Tamil and Telugu.

India’s digital transformation over the last decade has been nothing short of extraordinary. From the days of dial-up ...

In contrast, activities such as accessing OTT video and music content, online communication, and social media dominate internet usage across India ... Despite the growth in internet penetration ...

According to industry data, ad spending on digital video is expected to grow significantly, with a projected annual increase ...

The streaming giant Netflix, which introduced India to the world of international OTT ... market will double from $1.1 billion in 2021 to $2.4 billion in 2026. However, it also predicts similar ...

In the unscripted category, JioCinema’s Bigg Boss OTT Season 3 took the top spot, highlighting the increasing popularity of reality television formats in India. While the report focuses on ...

MUMBAI: During the India Digital Summit, Kiran Mani, CEO - Digital at Jio Star, spoke compellingly about the urgent need for the over-the-top (OTT) industry ... about the growth potential of ...

Discover the top 7 highest-paid OTT actors in India who are reaping the rewards of the booming digital entertainment industry ...

The global over the top (OTT) market is forecast to grow to USD 331.7 billion by 2030 by growing at a compound annual growth rate (CAGR) of 14.1% during the forecast period from 2022 to 2030. Request ...