According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

OTT subscription business is on a decline. Ad supported streaming grew by 21% in 2024. Platforms are chasing rapid growth.

JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...

Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced a partnership with GDB Brazil, a global AdTech player offering secur ...

The OTT service, launched at the International Film Festival of India (IFFI) in November, is now available on Android, iOS, ...

Industry leaders warned that pay TV risks becoming obsolete as OTT platforms offering ad-free content lure away subscribers. They emphasised that eliminating ads for paying customers could enhance ...