Kinetic Sand is the sensory toy that kids just can’t get enough of. Made from 100% ocean-bound recycled plastic, this sea-creature-themed set comes with four tools and an educational fact card.

Imaginext is a line from Fisher-Price of interactive, action-oriented toys that are part of an interconnected world, allowing each product within a series to fit in with others.

Mattel is ready to be at the top of your list for the biggest buys during Amazon's Prime Big Deals Days, which take place on Tuesday, October 8th, and Wednesday, October 9th.

The Toy Insider, a resource for adults who are looking to buy the top toys of the year for kids, just released its comprehensive list of the "Hot 20" new toys of 2019, and we completely put our ...

Mattel had a strong showing at Toy Fair 2020 with the return of Masters of the Universe, but there was much more to be seen, including numerous DC products. From preschool to dolls, there was a lot… ...