With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product. Whether you're entering a new market, launching a new product or ...

TraceGains’ 2025 NPD Report reveals that 83% of companies are increasing innovation spend, yet only 2% have fully digitized ...

At its core, marketing science draws from various data sources, such as customer behavior data, market trends, social media interactions, website analytics, and even offline metrics like in-store ...

It enables us to test new products, marketing strategies, engagement tactics and pricing models,” said Kamila DeMaria, director and general manager of DTC at Mondelēz, via email. To enhance its ...

Fintech giant Stripe announced Wednesday a slew of new product launches at its annual Stripe Sessions user event. The highlights include a new AI foundation model for payments; stablecoin-powered ...