Netflix just overhauled its TV experience, making it easier to quickly find exactly what you want to watch. As a general rule ...

The streaming platform’s GenAI discovery tool lets users search for shows with phrases like ‘scary, but not too scary’, ...

Unsurprisingly, Netflix is no stranger to using artificial intelligence. According to Netflix's Machine Learning research hub, the streaming service uses machine learning algorithms for "various ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

Netflix Inc. has redesigned its popular streaming service to highlight newer types of programming and make it easier for ...

Netflix users globally can expect a revamped TV interface starting on May 19. The streaming platform is also incorporating an ...

Netflix (NASDAQ:NFLX) drew investor attention Friday after a well-known analyst backed the streaming platform's redesign of ...

Netflix has employed AI and machine learning for its recommendation algorithms in the past, but this new search function will be an expansion of the company's use of generative AI technology.

The streaming giant reveals plans to integrate generative artificial intelligence to improve viewers’ interaction with the ...

Netflix unveils its new TV homepage, mobile user experience, expanded AI use. Executives from the company also respond to U.S ...