The secret of incredible natural makeup lies in perfect preparation and skincare, before you even apply the foundation or ...

From contour wands to smoothing primers and juicy lip plumpers, these TikTok-viral e.l.f. products are all under $15.

How we chose With so many options available, selecting natural beauty products can be overwhelming. To help you out, we rounded up 17 of the best natural makeup products online.

This primer is ideal for all skin types, offering a natural, healthy-looking glow without feeling heavy or greasy. Its light fragrance comes from natural grapefruit extract, providing a fresh, spa ...

If your goal is healthy-looking, luminous skin, this primer can get it done. It doubles as a highlighter, but underneath makeup, it will allow your skin to look radiant, dewy, and beautiful.

The best primers for mature skin soften fine lines, boost hydration and provide a smooth base for makeup. Here are our top picks, based on advice from makeup artists.

Milk Makeup Hydro Grip Hydrating Makeup Primer — $34.00 Another one of Davis’ go-tos, this formula features a triple hyaluronic acid complex and niacinamide to hydrate, plump, and nourish the ...

Nita's primer of choice by e.l.f. has 4.6 stars and over 12.3K Amazon ratings. In addition to gripping your makeup and giving a natural finish, the serum moisturizes with ingredients like ...

According to celebrity makeup artist Jillian Dempsey, the best primers stop foundation and concealer from settling into fine ...

Olivia Attwood was recently asked how she achieved her every-day 'beautiful, glowy and natural' make-up looks - she attributed it to one primer and we know where to shop your own Money Meghan Coon ...

Five celebrity makeup artists share their favorite products and tips for achieving a natural glow. By Ivy Manners As couples embrace more authentic wedding styles, brides are following suit with ...