It’s projected that $8.8 billion will be spent on native advertising in 2018, but that’s only a tiny fraction of overall ad budgets—a measly 5%. Adweek reports that the biggest hurdle to native ...

Click here to download a PDF version of this report » Introduction Digital native ads are one of the hottest marketing vehicles in digital media, and advertisers and publishers are taking notice.

The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a ...

Avid Collective, the home of branded content, has been recognised on the global stage, receiving the prestigious Native Advertising Platform of the Year award at the 2025 global Native Advertising ...

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always “planning to spend more on social media” the following ...

With all the data we have now, it’s a common mistake to treat online customers as stats on a page, especially when you’re conducting native advertising campaigns. For those of you who need a cheat ...