Beer Advocate scores for Michelob ULTRA Dragon Fruit Peach averaged out to 61 / 100, which is considered Poor. " [I]t smelled bad, tasted bad, was unenjoyable, and an overall bad beer," one ...

Michelob Ultra has risen to the No. 2 spot in market share in the U.S. beer market. Photo: Yuki Iwamura/Bloomberg News Beer is having a bad year.

Michelob ULTRA, for instance, moved past Bud Light earlier this month to No. 2 in U.S. beer sales and market share for the first time.

Michelob Ultra rose the ranks to become the second highest-selling beer by dollar sales last week, as Bud Light declined to No. 3, according to Beer Marketer's Insights.

Now it looks like Michelob Ultra plans to throw its hat in the ring. It’s a wonder it took so long. Michelob Ultra Zero The beer will be called Michelob Ultra Zero, as revealed in a press release. And ...

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Steinman, of Beer Marketer’s Insights, said Michelob Ultra — one of the few low-calorie, low-carb beers at that price point — could patch holes left by Bud Light.

Recent Nielsen data covering retail sales of beer over the last 12 weeks has indicated that Bud Light is third in the U.S. in sales, behind Constellation Brands' (STZ) Modelo and Michelob Ultra.

"We’re proud to have the top two beers on draft in the U.S. in Michelob Ultra and Bud Light," the spokesperson said. A bartender pours a beer from a tap on Aug. 19, 2022.

Michelob ULTRA Light cider will be available nationwide (excluding CO, UT, WY and OK) beginning May 7, 2012, and will be available in six-packs of 12-ounce clear glass bottles.