Predictive modeling helps companies optimize their internal operations, improve customer satisfaction, manage budgets, identify new markets and anticipate the impact of external events, among other ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Knowledge of analytics is the most in-demand marketing skill, according to research from Forbes Insight. Sixty-eight per cent of marketing executives gave analytics and predictive analytics either a ...

Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends. It involves applying statistical analysis techniques, data queries ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely ...

The power of data is resonant in the modern business world. Now valued at $37 billion, the analytics industry is thriving like little else in the world’s economy. As a subset of data services, ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Everyone loves a sure thing, especially someone who’s paying for an ad. In a world where many business leaders waste money on ads by going with their gut feelings or worse—collecting as much data as ...

Everyone knows the saying: "A picture is worth a thousand words." In today’s world of social posting, it’s never been truer. But how do you predict which of those "thousand words" are truly relevant ...

Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and ...