The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

MACY'S THANKSGIVING DAY PARADE -- 2021 -- Pictured: Pikachu & Eevee Balloon -- (Photo by: Peter Kramer/NBC/NBCU Photo Bank via Getty Images) The Macy’s Thanksgiving Day Parade kicks off at 8:30 ...

Rainy weather didn't dampen spirits at this year's Macy's Thanksgiving Day Parade. The 98th annual parade ... having previously participated in 2021 and 2022. Flower Mound High School debuted ...

Grogu balloon at the Macy’s Thanksgiving Day Parade ushers on Nov. 25, 2021, in New York City. In 2021, the parade went mostly back to normal, although all participants had to be vaccinated.

Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms ...

The 18-49 crowd was especially tuned in, giving the parade its highest rating since 2021's New Year's Rockin' Eve, per the outlet. 'The Macy’s Thanksgiving Day Parade is an event in which we ta ...

“The parade is a tradition like no other ... Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” in 2021. “The Macy’s Thanksgiving Day Parade is a beloved tradition that annually ...