Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class. As part of ...

Adora Cruises today announced the introduction of a new loyalty membership program, the Adora Club. According to a press ...

Occasionally, brands tend to look at unclaimed rewards almost as a jackpot. On one hand, customers made enough purchases to earn those points, thereby contributing to the company’s revenue. On the ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Air Canada’s Aeroplan program is the latest in a string of airline loyalty programs to shift away from awarding points or ...

Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to ...

White Castle has given its customer loyalty program a revamp, and the iconic family-owned Slider chain is excited to see how its customers respond. The new Craver Nation Rewards adds a points system ...

Big changes have hit Air Canada’s Aeroplan program. From January 1, 2026, the program has switched to a revenue-based earning ...

Jimmy John’s has revamped its loyalty program and changed its name from Freaky Fast Rewards to JJ Rewards. The new system offers 10 points for every dollar spent at the chain, which can be redeemed ...

In the competitive world of online casinos, operators constantly seek ways to reward and retain their most dedicated players.