We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The ...

The symbol’s roots go back much further, however, as emblem of the Order of Calatrava, one of Spain’s four religious societies of knights in the 12th century.

Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have ...

It’s one of many corporate logos with hidden elements, most done with intent. Check out the ones below and see if you can spot the hidden elements… 15. Toyota (Toyota) ...

Most companies use logos for their business. However, if you pay close attention to some of these logos you will realize they have hidden meaning in them. At a closer look, the logo looks simple ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?