When it comes to fast food restaurant logos, the colors red and yellow show up again and again, but why are those particular ...

As it celebrates its 50th anniversary, John Soules Foods becomes Soules Food, reflecting generational leadership and a bold ...

Color is one of the many tactics companies use to connect with customers. And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore.

And it's no wonder companies dedicate so much thought to their logos. After all, we're a visual species. Despite having five senses, 80% of the information our brains process on a daily basis ...