Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

While I'm all for a little bit of playful theorising, the supposed dark 'hidden meaning' behind the logo seems a little far-fetched, yet some users are not so sceptical.

So we know Valkyries can fly, it's one of their superpowers, so building that into the logo was important for us. And then throughout the entire logo, there's 13 lines to represent that we're the ...

Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.

The Hyundai logo has recently enjoyed a moment in the sun (by which I mean a Google news box), thanks to a viral TikTok revealing that the design depicts more than just a stylised 'H'.

Superman’s S-shield logo has had several meanings in the comics over the past 87 years – although it’s a stretch to call any of them “hidden.” ...

The logo's palm tree is symbolic of Santa Barbara, where Meghan and Prince Harry call home with their kids Prince Archie, 5, and Princess Lilibet, 3. Meanwhile, hummingbirds hold a special ...

A logo can incorporate hidden meanings, secret symbols, or a reference to the company's history. Peugeot, one of the oldest car brands in the world, was the first automobile builder to use a logo.