12. While these next designs are less famous brands, the clever use of design to hide meaning is nonetheless impressive. For example, here: Letters “c” are also cat’s eyes. Designer: vasvari ...

A logo can incorporate hidden meanings, secret symbols, or a reference to the company's history. Peugeot, one of the oldest car brands in the world, was the first automobile builder to use a logo.

While I'm all for a little bit of playful theorising, the supposed dark 'hidden meaning' behind the logo seems a little far-fetched, yet some users are not so sceptical.

Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.

So we know Valkyries can fly, it's one of their superpowers, so building that into the logo was important for us. And then throughout the entire logo, there's 13 lines to represent that we're the ...

The Hyundai logo has recently enjoyed a moment in the sun (by which I mean a Google news box), thanks to a viral TikTok revealing that the design depicts more than just a stylised 'H'.

The logo's palm tree is symbolic of Santa Barbara, where Meghan and Prince Harry call home with their kids Prince Archie, 5, and Princess Lilibet, 3. Meanwhile, hummingbirds hold a special ...

Superman’s S-shield logo has had several meanings in the comics over the past 87 years – although it’s a stretch to call any of them “hidden.” ...

06-11-2025 DESIGN This hidden detail in the Milwaukee Brewers logo was worthy of a ‘Jeopardy!’ clue The Brewers logo was designed by a student who hid the letters M and B inside a baseball mitt.