If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, ...

Colour is hugely important in branding and logo design. In our guide to colour theory, we look at how colours can generate different emotions. We've also looked at examples of great uses of colour ...

Sometimes a color scheme is just a color scheme… You know it’s a “slow news day” when people start talking about color ...

No tints are permitted for use. Reversals of the icon may be used as long as the background color continues at least one icon width past the edge of the icon. The Hope logo must always have a clear ...

Use the full-color version whenever possible. Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast. Use the one-color white version on dark backgrounds ...

You'll see white, you'll see grey, you'll see silver and you'll see metallic. But despite the Canon logo itself being red, ...

Tae-Geuks were first used in a symbol at the 1988 Paralympic Games in Seoul, Korea. At that time, the logo consisted of five Tae-Geuks in a configuration and in colours similar to the Olympic Rings, ...

"They’ve got to get something out of this joint venture and using their colours isn’t a big ask." In regards to a possible logo design, Moore stated that this component was also straightforward.