Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Asda, which has ditched its Aldi Lidl Price Match scheme this week, has also announced changes to its rewards loyalty scheme.

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Latest data from Kantar shows that take-home sales in the grocery sector rose by 4.3% over the four weeks to 26 January as supermarkets ramped up discount activity to attract cash-strapped shoppers ...

The supermarket has said that it is beginning 2025 by focussing "on our own great Asda Prices not competitor comparisons." ...

Lidl exceeded £1bn in turnover for the four weeks to 24 December ... Asda is cutting prices on more than 2,500 household essentials as part of its ‘Big Jan Price Drop’, which is set to offer a 26% ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...