Walmart unveils 'modern' new logo. The internet can’t see the difference.
The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.
Walmart’s New Logo Is Making The Internet Mad
Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in unison. It operates as an interesting case study in how the online world reacts to change and the outcome of cognitive biases on a grand scale.
Walmart updated its logo for the first time in nearly 20 years. The internet has thoughts
The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol,
Walmart Changes Logo for First Time in 20 Years and Shoppers Have Thoughts: 'Someone Paid for This’
Walmart has unveiled its new logo, which consists of a new font, image and color palette, on Monday, Jan. 13, however some people on the internet shared that they thought it looked too similar to its old one.
Walmart logo redesign: See the retailer's updated brand look
Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past.
Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.
Walmart unveils new logo in first ‘brand refresh’ in nearly 2 decades
Walmart unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.
Walmart unveils largely unchanged logo for retailer's "next chapter"
American retailer Walmart has updated its brand identity and logo to reflect the store's current state as a "people-led, tech-powered omnichannel retailer". The refreshed Walmart wordmark, "spark" motif logo and yellow and blue palette were designed to be bolder and brighter than the 2008 iteration while remaining largely similar.
Walmart unveils new logo for the first time in almost 20 years — shoppers are stunned by brand ‘refresh’
Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” but many beg to differ.
Walmart’s logo got its first facelift in nearly 20 years
Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its ...
Walmart's New Logo Sparks Avalanche of Jokes, Memes
A lot of people are hating on the Walmart logo redesign, but if you've ever been a third grade girl, you can tell that the ...
Walmart gets new logo. See reactions and tell us what you think
Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand." ...
Walmart gets a new logo and people are talking. Here's why
Walmart’s latest brand and logo update has left some social media users baffled.  On Jan. 13, the company announced in a ...
Walmart faces widespread mockery over ‘new’ logo
Walmart has unveiled a fresh logo ... sort of. The company last redesigned its famous yellow emblem on a blue background in ...