You may already have a landing page within your website, but a marketing landing page is different. The purpose of this page is to drive paid ads to a page that doesn’t have links. By removing the top ...

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups ...

Understanding Landing Pages At the heart of any successful marketing campaign lies the landing page—a strategic destination in the customer journey that offers focused content and drives ...

In part one, I will teach you how to set up a landing page that we’ll eventually drive consumer traffic to. For the entirety of this series, we will assume we are working on a direct-to-consumer ...

Many landing pages that convert well use video to explain benefits and features or support the page. In fact, video is among the top content types used by both B2B and B2C organizations.