If you ask me, the LG 48-inch B4 Series OLED 4K Smart TV is a solid mix of premium visuals, gaming features, and cutting-edge streaming options. At $699.99 at Best Buy, you’re saving $100, and with Xbox Game Pass Cloud Gaming coming to LG TVs in February, this TV is only getting better.

Don't spend thousands on a new LG OLED TV when the LG B4 OLED TV and its stunning display are on sale at the lowest price ever.

So brightness and color upgrades are seemingly there, but LG is claiming its new four-stack OLED structure is also more energy efficient. LG says the 65-inch LG G5 OLED is rated 164W in energy consumption, which is quite the improvement over last year's 65-inch G4, which came in at 209W.

So it should come as no surprise that LG’s 2025 lineup of OLED TVs raises the bar yet again. At the top of the lineup is the M5, which is the latest series to use the company’s Zero Connect Box for a wireless link between the TV screen and your gaming consoles,

That’s what’s wonderful about the LG OLEDs. The evo C4 Series has what’s called Filmmaker Mode and when you turn that on, it turns all that other crap off — so you can watch what you watch the way the director intended.

As of Jan. 8, the LG 43-inch UT70 Series 4K Smart TV is on sale for $229.99 at Best Buy. Xbox Game Pass Cloud Gaming arrives on LG TVs in February.