The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from ...
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie ...
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...
"We can definitely say, as long as we're under the Lego brand, we can cover experiences for kids of all ages, digital or physical," Christiansen said. "[In-house game development] is something we ...
A good Lego deal I have found! A wonderful Star Wars playset for kids this is! Don't worry: I'm not going to write the whole post in Yoda speak. But if you're looking for a great deal on a kid ...
A new era is on the horizon for games under the LEGO umbrella with a move to more in-house development, but despite that ...
as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical. [Games development in-house] is something we’re building up." It's unclear whether ...
Apparently, there’s still more money in video games than in toys.
After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an ...
“We can definitely say as long as we’re under the Lego brand we can cover experiences for kids of all ages, digital or physical," Christiansen told the outlet, "[Game development in-house] is ...