Jordi Van Den Bussche used to devote every waking hour to building his presence on social media. The gaming creator, better known as Kwebbelkop, would labor 24/7 on his YouTube channel coming up ...

With the start of Kwebbelkop AI, he felt better able to branch out while the AI version of him continued to produce content. In a theoretical sense, this sounds OK — we often feel overwhelmed with our ...

YouTube veteran Jordi Maxim van den Bussche, or Kwebbelkop (15.1 million subscribers), has once again stirred up the drama by reintroducing his AI-generated self on his YouTube channel.

Five years ago, van den Bussche experienced a period of burnout, where he realized that being the "key man," the face of the Kwebbelkop channel, was putting a lot of pressure on his ability to be ...