Korean-style desserts are finding growing popularity among young consumers overseas, especially Millenials and Gen Z, fueled by the global Korean Wave and viral content on platforms like YouTube.

Korean-style desserts are gaining popularity among the overseas MZ generation (born between 1980 and 2000) due to the Korean wave and the influence of platforms like YouTube. As a result ...

a traditional Korean shaved ice dessert topped with anything from sweetened condensed milk to fresh fruit, red bean and crunchy cereal. Also on offer are Malaysian inspired desserts including ...