Spanx is adjusting to a post-shapewear world with normal clothes that are embedded with compression technology.
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Skims was already big. Kim Kardashian dreamed bigger.NEW YORK — The first-ever flagship store for Kim Kardashian’s shapewear brand ... menswear and athletic apparel.) Items from Spanx, the nude girdle label, were commonly worn but embarrassing ...
Spanx has faced a formidable rival in Kim Kardashian–founded Skims, which launched in 2019. Skims has likewise been expanding globally, branching out beyond shapewear and getting on shelves in ...
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