LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Matt Bomer turned down a role in the 2023 hit "Barbie." He told BI he has no regrets: working with Bradley Cooper on "Maestro ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

Matt Bomer is glad he turned down a role in the ‘Barbie’ movie because it gave him more time to focus on ‘Maestro’. The 47-year-old actor was in talks to play Ken in Greta Gerwig’s big screen film ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

the 2023 “Barbie” movie is credited for skyrocketing the brand’s popularity in the adult stratosphere. It also catapulted Ken into the spotlight, and with adults being the fastest-growing ...

Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional athlete to get his own Ken doll in his likeness. James will become Mattel ...

Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy ...