Do you want to change the stereotype of J-pop being kawaii or "cutesy" or are you OK with that stereotype? Ayase didn't really know that J-pop is known and labeled as kawaii and cutesy ...

Others are a bit more narrow, like kawaii metal. Created in Japan when Babymetal was formed, kawaii metal (also known as ...

But their unlikely fusion of cutesy J-pop and pummeling metal is a phenomenon ... don't dress this way for men" It's the "heartbeat of kawaii culture", according to artist and illustrator Bunny ...