Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.
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On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...
If what you love about Japan is Hello Kitty, Harajuku fashion, and everything cute, then you’re in luck; quite possibly the cutest and most colorful collaboration is coming to Japan this summer, when ...
Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...
Pink globalisation, the spread of cute goods from Japan to other parts of the industrial world, has been a stronghold of consumption in the late 20th and early 21st centuries, particularly with Hello ...
Eye patches and fake blood, bandaged limbs and images of slashed wrists — a fashion trend is helping young people in Japan to communicate feelings that they would otherwise be unable to voice. Julian ...
"Cool" may have been the official buzzword recently attached to Japanese pop culture by the national government, but if the chants of the 20,000 strong audience who turned out for the Kawaii!! Matsuri ...
With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...
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