In this new Marketing Connected podcast series “In conversation”, MARKETING-INTERACTIVE will be diving into conversations ...

Microsoft opens up their Kinect to allow advertisers to reach gamers directly through interactive ads. If you purchase a product or register for an account through a link on our site, we may ...

New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly doubling 2012’s $10.1 billion (the IAB’s ...

The Interactive Advertising Bureau (IAB) is calling out the Federal Trade Commission on a new bill that would expand its power to making it easier for them to bring civil lawsuits and create new ...

NEW YORK — There was a common thread running through the Interactive Advertising Bureau's (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long?

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands ...

That’s where interactive content can come in. Interactive content is a type of content that requires the reader to participate in some way, rather than just passively consume it.

According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth.

Advertising in the newspaper¹s Web site and e-mail newsletters: --Raises awareness and reinforces your overall marketing efforts. --Reaches a highly educated, high-income audience.

SeeSaw, the video on-demand platform owned by Arqiva, has launched a new interactive advertising service that allows users to choose which ads they want to watch. The service, named the SeeSaw Ad ...