This means that when you are creating your slogan and tagline, you have an immense amount of elbow room — that is, there are so many more possibilities for the construction, format and style.

If a picture is worth a thousand words, so is a great slogan. A few well-chosen syllables can become a catchphrase for a brand and a perfect springboard to learning more about a product or company.… ...

Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

To explore the relationship between the length and composition of a slogan and how well liked it is, the researchers carried out a large multi-method study with 820 brand slogans and a variety of ...

But by any standard, Coca-Cola’s slogan generation has been prolific, with 21 new versions since The Real Thing in just over 50 years.

NEW YORK-- (BUSINESS WIRE)--Hallmark Channel announced today that it will debut across all platforms a new tagline and brand image that ushers the network into an exciting new phase in its ...

When it comes to slogan trademarks, legal principles are not easy to reconcile with marketing reality. From a marketing perspective, the most attractive and valuable slogans are precisely those that ...