Sales are down 18 percent in 2025 but the brand hopes this fall’s affordable Sprint bike can attract younger buyers ...

Details are still emerging, but at least one more affordable, smaller-displacement bike is joining the brand’s lineup. Hell ...

LiveWire took the opportunity at Harley-Davidson Homecoming 2025 to display a pair of concept bikes unlike anything we've seen from the electric brand before.

Harley-Davidson is aiming to accomplish something it’s largely failed at over the years by introducing a smaller, more affordable, profitable motorcycle. The company says the new Sprint, priced at ...

Harley-Davidson announced plans this week to introduce a smaller, more affordable, yet profitable motorcycle priced at $6,000 ...

Harley-Davidson reported a 19% revenue drop and a 28% decline in motorcycle shipments in Q2 2024 amid soft demand and ...

During an earnings call on July 30, Harley-Davidson Chairman, President and CEO Jochen Zeitz confirmed that the "Spirit" ...

But even as Harley-Davidson's design team had clearly succeeded in producing a machine as sleek as it was powerful in the experimental FX 1200 Super Glide, the bike — touted affectionately as ...

In what might have been a hint of things to come, Laidlaw's Harley-Davidson, a dealership near Los Angeles, released a Pan America 1250 Special concept cycle in 2021.

Since William S. Harley and his friend Arthur Davidson started making motorcycles in Milwaukee, Wisconsin in 1903, their ...