Guerrilla marketing truly can be "hand-to-hand combat" between marketers and business owners, said Tom Denari, president of one of Indianapolis' largest ad agencies, Young & Laramore.

That's right baby, Good Evening Guerilla Advertising. <i> Cats!</i></p><blockquote><p>In one initiative, dubbed Fake Tourist, 60 trained actors and actresses will haunt tourist attractions such as ...

Pernilla Sjöholm, the Tinder Swindler Survivor on stage at TNW Conference 2025 Hear her story and how she developed a startup to prevent scams and fraud using technology on June 19.

At this time, Guvera has 46 Australian advertising partners, including companies such as McDonalds, Band Hero, Harley Davidson and Tony Bianco.

Another type of guerilla advertising collateral might be to send unique greeting cards with personal messages for each customer. For example, you could send a card that reads, "Congratulations on ...

Viral and guerilla marketing is not about advertising germs and apes. Well it could be, but it does not have to be. What it does have to be is cheap and easy for potential customers to pass along.

Last year, Disney successfully lured Comic-Con attendees into participating in their guerilla campaign for Tron Legacy, the upcoming 3D sequel to the 1982 film. This year, Disney has again ...

Guerilla Marketing A critique of the way politicians are sold to voters through media campaigns, Jayantha Chandrasiri incorporates some of the exciting freshness of new Sri Lankan cinema in ...

San Francisco cleaning crews are hoping their power washers can do what this week's heavy rains couldn't - wash the graffiti promoting Justin Bieber's new album "Purpose" off the sidewalks.