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Not only is Louis Vuitton the largest luxury brand in the world by revenues (and roughly one and a half times the size of Gucci by sales), but the brands’ two owners have history.
While both Gucci and Louis Vuitton happen to be positioned as high end, branding and positioning are different for each product line. Louis Vuitton is considered to be the luxury brand in toto.
Gucci's logo shoulder bucket bag illustrated here, attained with permission from the company archives, was immortalized by actress Britt Ekland in the 1974 James Bond movie, "The Man With The ...
Louis Vuitton’s sprawling flagship store was right across the street, but she turned her nose up at its lineup of logo-stamped satchels and tote bags. “It looks a little trashy,” Ryan said.
Luxury-goods makers early into China have long counted on consumers there to snap up $1,000 handbags and other pricey -- and profitable -- wares. Now, Chinese tastes are changing in ways that may ...
Moet Hennessey Louis Vuitton LVMH reported sales for its third quarter yesterday (Oct. 15), and guess what—they weren’t great. By Roberto A. Ferdman, Quartz October 16, 2013 ...