Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google has released version 25.1 of the API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift measurements, ...

Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and allowing multiple data inputs at once—advertisers get more ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying ...