Dynamic design involves logos that are not static but can instead change depending on the circumstances and according to preset parameters. It’s 2023, and we all need to prioritize adaptation ...

True, but I still think it's a clever logo design. Its enduring popularity is testament to how well it works as an identity, and the fact that it's still surprising people after 46 years is a bonus.

Why Kia’s confusing new logo might actually be good for business A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.