Betty Crocker may smile out from many ads and boxes of cake mix, but she isn't a real person. So who created the iconic marketing image and Betty Crocker brand?

Portraits of the Betty Crocker fictional character in a conference room at the General Mills headquarters in Golden Valley, Minn., in 2024. © 2024 Fortune Media IP ...

Nobody knows cookies are an everyday treat quite like General Mills and its baking brands, Betty Crocker and Pillsbury. Between the ready-to-bake Pillsbury cookie dough and Betty Crocker’s ...

Problem solved. Today there are more than 200 products bearing her name, most developed in the Betty Crocker kitchens at General Mills headquarters in Golden Valley, Minnesota. What's especially ...

The dye is known as FD&C Red No. 3 or Red 3. The ban removes it from the list of approved color additives in foods, dietary ...

Betty Crocker’s “Wicked” cupcake kit and Pillsbury’s “The Grinch” holiday cookie refrigerated dough. Efforts to spur lagging segments such as refrigerated dough, where General Mills is ...

General Mills, based in Minneapolis, is a leader in the packaged food industry. The company's major brands include Wheaties, Cheerios, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Progresso, ...

General Mills is a global packaged food company ... Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2024, 81% ...