The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Have you ever heard the term 'gamification'?While it is a familiar concept in physical education, it refers to an approach that 'incorporates scoring, team activities, and competition into learning ...

Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, ...

Do you recognize these situations?🎮 The completion rate for e-learning isn't rising, and while the suggestion to 'make it a ...

A new e-book co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others. In this interview with Knowledge at Wharton, Werbach ...

If you find yourself slightly stumped over the ever-growing buzz around gamification, and unsure whether there is any overlap between a career in games and a career in gamification - then this is the ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

We all become enamored with a new concept every now and then. It’s practically predictable that a buzzword will come along and grip everyone in an industry for a year-or-so. Right now, in our line of ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

Gamification is the art, and sometimes science, of applying game theory and mechanics in non-game contexts. Businesses have used game mechanics for years--often in training and human resources ...