Williams-Brice Stadium will have on-field logos for the first time; an example of USC mining new revenue streams in the ...

The Gamecocks are stepping further into the new world of college football by putting two Blanchard machinery logos on the ...

South Carolina announced a 5-year partnership with Blanchard Machinery, which includes first-ever corporate on-field logos at Williams-Brice Stadium.

In 2024, the Utes football team wore each logo on its helmet six times. Get The TribUte newsletter. The go-to source for U. of U. sports fans, delivered every Friday.

Trump also urged Major League Baseball's Cleveland Guardians, who changed their name from Indians in 2021, to follow suit.