How’s this for a news break? Disney’s ad-sales team has offered potential sponsors of “What You Need to Know,” a new ABC News streaming news program made for Disney+, the chance to embed their logos ...

Disney said overall volume of ad commitments to its upfront sales effort was flat, despite surges in spending on sports and ...

Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with its year-ago business.

Disney Advertising completed its 2025-2026 Upfront with overall volume flat from year before, despite increased sales in sports and streaming.